Caitlin Roach
Senior Product Designer
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Currently in the United States
Relocating to the United Kingdom in 2022


Sept 2010 - May 2014
Savannah, GA
Savannah College of Art and Design
B.F.A. Graphic Design


May 2022 - present

July 2020 - Dec 2021
Austin, TX
Senior UX Designer

Senior Product Designer

Led redesign of flagship mapping product, which was deployed in emergency call centers throughout the state of California, Northern Texas, and various other areas of the US. Led development of a design system and efforts to create concepts for a redesign of CAD and rethinking of the overall workflow.
Worked directly with PMs and Product Directors to determine priority of features based on user need, user feedback, and level of effort.
Mentored junior designers in areas such as design skills, communication, and leadership.Worked with our lead design researcher to execute research sessions and observe users in Emergency Call Centers, and to act on research outcomes.
Functioned as a content leader for the design team, alongside the design director.
Aug 2018 - June 2020
Austin, TX
IBM Research, Emerging Technology Experiences
Senior UX Designer

Collaborated with technical researchers and other designers on various projects to introduce new technologies, like quantum computing and AI, into the market. Created assets for all stages of the projects, ranging from initial content ideation to wireframes to high-fidelity designs. Worked with development to fully realize designs. Worked closely with IBM’s design language team to explore and build designs that use existing components and identify when new components may be needed. Onboarded the team to new design tools.

Implemented and facilitated a number of initiatives focused on team dynamic and bettering the workplace including retrospectives, weekly design shares, and learning sessions.
Sept 2017 - Aug 2018
Austin, TX
IBM Cloud, Developer Experience
Product Designer

Collaborated with other designers, designer researchers, developers, and offering managers to improve the developer experience across the IBM Cloud platform. Worked with various teams whose products live on the platform to ensure the design of our experience accurately represents and is consistent with their approach.

Refreshed visual look and feel and ensured consistency of visual language across designs. Ensured designs adhered to the evolving style guidelines our team was provided and worked with the guidelines team to refine and contribute new patterns and elements.

Worked with design research team to develop testing plans for various designs.
Jan 2016 - Sept 2017
Austin, TX
IBM Watson
Product Designer

Collaborated with other designers, offering managers, and developers to create a variety of products utilizing IBM Watson services. Launched a cognitive SaaS product into the market and maintained improved product based on current user needs. Storyboarded, wireframed and prototyped machine learning product concepts for various industries and socialized with product leadership. Executed high fidelity designs and communicated to development.

Implemented activities within and outside of the design team to work within an Agile workflow and to improve team effectiveness, and educated the team about Agile best practices. Facilitated 4 design thinking workshops for teams both within and outside of the Watson organization to help teams rapidly meet milestones in their design cycles. Mentored and onboarded new designers and led design of key aspects of the product.

Routinely participated in recruiting efforts, including representing IBM at career fairs, evaluating candidate portfolios, and conducting phone and in-person interviews.
July 2014 - Dec 2016
Austin, TX
IBM Cloud, Cloud Foundation Services
Visual/UX Designer

Collaborated with other designers, offering managers, and developers to create design and UX solutions across 8 IBM Cloud Products on the IBM Bluemix platform. Was a key point of contact for project managers, developers, and design leaders and directors. Conducted heuristic and evaluative activities to define product direction with project leadership. Supported brand and design teams in defining product guidelines.

Supported design management in the allocation of resources and implementation of new processes and structures to adjust to a growing team and to mentor and onboard new designers. Worked with design management to evaluate and redefine the design team’s process of moving from designs to development.
Sept 2013 - Nov 2013
Savannah, GA
Hewlett Packard + SCAD
Project Manager/Designer

Led a team of two designers, a copywriter, and a film and production manager to create a campaign using HP’s augmented reality application Aurasma, in conjunction with a local business, ELEV8ED. Planned an event to promote the application and business using print media that allowed Aurasma users to scan materials to access more dynamic content to bring new and innovative content to customers.

Presented final concepts of four different teams and their successes and learnings to key stakeholders.
June 2013 - Aug 2013
Bentonville, AR
Sam's Club,
Content and Creative Design Intern

Worked on a variety of materials for the team, including editing product photos, designing promotional pages, and designing in-store collateral for online promotions.